On the night of November 15th, 1986, viewers of BBC1 were treated to an eerie announcement that the Late Late Breakfast Show – a mid-80s vehicle for professional creep Noel Edmunds – was cancelled. During filming for that weekend’s episode Michael Lush, a participant in a bungee jumping stunt, was killed when the clip holding his bungee cord in place broke free. The fall out left the BBC £120,000 poorer. After the coroner recommended safety officers be present for all future stunts, MD Bill Cotton swore no member of the public would be put in harm’s way in such a situation ever again.
Fast forward to last week. Reports emerge of the death of Saad Khan, a 32-year-old RBS employee from Karachi. As a contestant in an reality-TV show apparently paid for by multinational chemicals firm Unilever as an advertorial for shampoo, his task was to swim across a pond with a seven kilogram backpack. In the midst of the task Mr Khan ran into trouble, turned over and drowned, leaving four children fatherless and a wife widowed.
In Michael Lush’s case, one corporation was solely responsible for the death of Mr Khan – from commission of the programme to production. But in Mr Khan’s death, a network of liabilities emerged. Unilever’s branding is managed by an outside firm, widely understood to be WPP-owned Mindshare. They in turn hired an unnamed Indian production house, based in Mumbai, while the events took place during filming in Thailand. The programme appears to be commissioned as an advertising vehicle for Unilever, but they outsourced this to one firm who outsourced it to another and then went to work within another legal system. This complex weave allowed Unilever spokespeople to legally wash their hands of the tragedy. Despite apparently bankrolling the show, the corporation’s Pakistan branch told AP it would not accept liability for Mr Khan’s death.
Yet while it was happy to rid itself of blame it is more than pleased to point the finger at the dead contestant. In a response to Gibran Peshimam’s questioning for the News, a spokesperson said all contestants were offered lifejackets but refused the them. They also implied Khan chose to swim across the pond while other contestants used a rope. Mr Khan is unable to defend himself.
The pungent and distasteful comments from Unilever do offer an insight into how poorly planned the competition was. In attempting to defend the Indian production firm, the spokesperson stated onlookers jumped in to save Mr Kahn but couldn’t because the water was too murky, revealing not only did they ask a contestant to behave like a human anchor, but the body of water itself was a murky grey swamp. The water was so unclear they apparently had to wait for divers to recover the body, indicating that no lifeguards were on hand if something went wrong.
It’s difficult to see how Mr Khan’s death would have ever taken place if the production firm had followed some of the basic steps laid out by Endemol producer Max Robinson. Writing for Dawn, he says most UK TV firms fall over themselves to ensure the safety of their participants – often beyond that required by regulators. He says:
As with any stunt, proper risk assessment should be carried out and signed off by senior execs (a requirement before any filming can even start in the UK). And there’s one thing the producers should never forget: judicious and clever editing in the cutting room ensures that the viewer believes in the dare-devil escapades – the actual challenge in which the contestants take part should, in reality, be as safe as a walk in the park.
If an individual was given the task of assessing the risk, would a man have ever been laden with weights in a pond too dark to rescue him from? Not without proper supervision, or with trained crew to retrieve the individual if he came to trouble.
Measures to avoid this kind of eventuality in Britain only arose because of tragedies such as Michael Lush. After all, as the BBC case showed, the families of people that die on set tend to sue, and deaths and injury make for bad publicity and attract the wrath of further regulation – which they would rather avoid.
Like the BBC Unilever are a London-based firm, existing within the health and safety restrictions that the BBC and other British broadcasters do. Did they think they did not need to apply standards as they would have had to in Britain, purely because of Pakistan’s different legal and regulatory environment? Did they bother to do due diligence on the Indian-production company and the stunts it planned? Unilever should know better – but has done and is doing as little as it needs to because it knows it can get away with it.
As the firm which commissioned the programme Unilever should take the flack and fess-up to their ultimate responsibility. Instead the firm is the stereotype of an arrogant, irresponsible corporation that doesn’t give a damn beyond its bottom line. The company obviously cares about its branding in Pakistan – until it carries the can its brand is as dark as the water Saad Khan died in.